Joe Tria is a Senior Consultant and Executive Coach with Highland Performance Solutions. Joe is a trusted advisor to CEOs, C-suite executives, Chief People Officers, board members, and high-potential leaders, with more than 25 years of experience helping organizations design leadership systems that strengthen performance, retention, and growth. 

A three-time Chief Learning & Leadership Officer, he has led enterprise-wide learning, leadership, and organization effectiveness strategies for some of the world’s most respected brands, including PwC, Bank of America, Grant Thornton, Rockwell Automation, Verizon Wireless, and Hewitt Associates. His work has transformed how organizations attract, develop, and retain talent by aligning human capability with business strategy and measurable outcomes. 

Joe is also a certified professional coach with credentials in organizational design, executive coaching, neurolinguistic programming, high performance, and change management (PCC, CODC, CNLPC, CEC, CHPC, and CCMC). He partners with leaders to uncover blind spots, amplify strengths, and build sustainable habits that elevate individual and organizational performance. 

Grounded in his small-town Illinois roots and shaped by extensive global experience, Joe brings a practical yet transformative approach to leadership assessment, development, succession planning, and organizational effectiveness. His philosophy is straightforward: when leaders invest in themselves and their teams, they generate exponential returns for their organizations. 

Today, Joe serves as an executive coach and strategic advisor to global CEOs, senior teams, and C-suite leaders navigating rapid growth, mergers and acquisitions, high-potential development, succession planning, and culture transformation. His work inspires leaders to think bigger, perform at a higher level, and lead with clarity and purpose. 

EDUCATION 

Master of Fine Arts in Language and Literature from Illinois State University