Rob Weber is a Senior Consultant and Executive Coach with Highland Performance Solutions, bringing more than 30 years of senior HR and people leadership experience to his work with executives and organizations. After a distinguished corporate career serving as Chief People Officer and CHRO at companies including Hostess Brands, Novus Foods, Sears Holdings,Groupon, and PepsiCo, Rob has transitioned to coaching and consulting — applying deep operational and organizational expertise to help leaders and teams perform at their best.

Rob’s corporate background spans consumer goods, retail, and technology sectors, with direct experience partnering with C-suites, boards of directors, and private equity stakeholders. At Hostess Brands, he led the people function through a period of significant business growth — from under $900 million to nearly $1.4 billion in revenue — culminating in the company’s $5.6 billion acquisition by J.M. Smucker Co. in 2023. At Sears Holdings, he oversaw HR executive leadership across more than 1,100 locations during a period of major organizational transformation.

Rob’s functional expertise encompasses executive development, performance enablement, change leadership, organizational development and talent strategy. This breadth enables him to coach senior leaders with both strategic perspective and practical grounding — understanding not only what  effective leadership looks like, but what it takes to build and sustain it inside complex, fast-moving organizations.

Rob partners with executives navigating significant transitions, teams working through organizational challenges, and companies seeking to align their people strategy with business outcomes.

EDUCATION • Bachelor of Economics, University of Arizona